Sponsoring a hackathon is a great way to get access to the top IT and technical talent. Hackathons are quickly replacing career fairs and other traditional methods of recruiting and marketing. Additionally, for a 100-participant event, it’s like having your own personal developer think-tank. The next generation of software engineers, entrepreneurs, advocates, and subject matter enthusiasts and experts are coming to hackathons to create possible solutions, have fun, compete for prizes, learn new skills, and perhaps contribute to social good. This is definitely something worth being a part of, whether as a financial sponsor, data sponsor, platform provider, SME, mentor, judge or event volunteer.